... after all, doesn't everybody have a camera these days?  Think of it like this:

- many people have access to oil paints and brushes, but can we all create a Mona Lisa?

- many people have access to cooking utensils and groceries, but can we all create a gourmet meal?

- many people have access to tools and lumber, but can we all build a quality house?

It's the same with photography.  A trained, experienced, creative professional makes a difference.  If the photographs are essential to promoting your business, or capturing an event that won't happen again (such as a wedding), hire a professional.  Chances are, we'll do a better job than your Uncle Henry.

As for pricing... a professional photographer will have package prices that include various features. If you don't see what you want for a price you can afford, tell us. If your budget and expectations are within reason, we'll create a package just for you.  If your budget and expectations are not within reason, we'll tell you that, as well.  An important step to doing business with any professional is negotiation.  Not too many people can read minds (I always thought my mother could read mine, but that's another story), so don't hesitate to speak yours.

Remember: if the photos are essential to promoting your business or will record an event that you can't do over, hire a professional.