How much better than your competition do you have to be to win twice as much business as them?
25%, 15%, 10% …. ? You’ll probably be surprised at how small the margin has to be to consistently
win business from your competition. If you watch sport, how often do you hear phrases like, “By a nose”, “Photo Finish”, “Hit the Cross bar” or “Just on the Line”? It’s the same in business; the winning margins are often tiny and it’s an accumulation of even smaller factors that make this difference.................
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