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If you were to estimate the number of internet providers available to you judging by the commercials on TV and full-page newspaper ads, you'd think there were only two or three, claiming to be the best internet provider in your service area. Since television marketing does not come cheap, these companies have to pay a lot in advertising money; money that might be better put to use lowering their rates. But they don't, and so they pass the expense on to their customers in the form of exorbitant and ever- rising rates. As a result not one of the big three is a cheap internet provider. But this doesn't mean there are no cheap internet providers. You may have to dig a little deeper, but they do exist. And since they don't spend a lot of money on large scale advertising, they are able to offer the best internet deals, par non.