As an animal protein, bison is a high value proposition—not just for it’s flavor and nutrient profile, but almost as importantly, for how it’s raised and where it comes from. These days, for chefs and restaurant patrons, retailers and consumers, that’s more important than ever. When Doug Griller, a 3rd generation rancher, and Kelly Long, an award-winning agricultural entrepreneur, sat down over a cup of coffee, Noble Premium Bison was born. Mutual passions for animal husbandry, sustainable ranching and great food led to a handshake and a promise—to deliver a ranch-to-plate philosophy that promotes care at every step and compromises nothing.