Beyond Vegan-ish® takes a lighthearted approach to the serious issues of health, nutrition, disease, diet, foods, plant-based products, the environment, the ethical treatment of animals and more. It coins the word “vegan-ish”, to describe those who know what veganism means and may intellectually and morally identify with the vegan way of life, embrace the vegan philosophy and adhere to the vegan diet - but not exclusively. Veganism is growing in popularity and visibility, especially in countries like the U.S., Canada, the U.K., and Australia.