SEO consultancy is the process of designing a strategy for enhancing your website's visibility on search engines such as Google and Yahoo. When someone types in "cheap glucometer" into Google or Yahoo's search bar, your organization, for example, wants to be on the first page of results. Without an understanding of the algorithms employed by search engines such as Google and Yahoo to rank pages, you won't be able to get your website to the top. Before you give up on your site, an SEO Consultant should offer you a full yet understandable briefing on how to get it to the first page of search results.