Digital Marketing Essentials: From Basics to Advanced is a comprehensive course designed to equip learners with the skills and knowledge needed to succeed in the dynamic world of online marketing. Starting with foundational concepts, the course covers key areas such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media marketing, email campaigns, and data analytics. As learners progress, the course delves into advanced strategies, including conversion optimization, marketing automation.