Genesis Diamonds has revolutionized the way diamond buying is done in Kentucky, Tennessee, and Ohio, with locations in Louisville, Nashville, Brentwood, Memphis & Cincinnati; empowering the customer and setting new standards for quality, education, and value. No middleman markups; no retail games, Non-commission jewelry experts. Genesis is proud to offer a huge selection of the world's most prestigious bridal and fine fashion jewelry designers, as well as high-end luxury timepieces. Shop with Genesis and see why we've been voted the Best Jewelry Store and Best Place to Buy an Engagement ring for 16 years and counting! Genesis Diamonds is proud to be the Official Jeweler of the University of Louisville Cardinals.