Most SEO companies charge $1,500–$5,000 per month on retainer. Month one, month two, month six same invoice regardless of whether your phone is ringing or your site is ranking. You're paying for their time, not your results. Some months they're doing real work. Some months they're "building authority" which is code for not much is happening but the invoice still goes out. After 6 months and $15,000, you ask "what did I get?" and they show you a report full of metrics that don't translate to customers walking through your door. We built a different model. Same quality SEO work. Same total cost. But you only pay when something actually happens when your website moves up in Google's search results for the keywords that matter to your business.